Name the founder of an influential advertising agency that targeted Hispanic audiences.

Name the founder of an influential advertising agency that targeted Hispanic audiences.

• A. Don Draper
• B. Lionel Sosa
• C. Wally Olins
• D. Leo Burnett

Answer: (B)

Recognizing pioneers who specialized in reaching Hispanic consumers shows how targeted marketing emerged in American advertising. Lionel Sosa built one of the first large agencies focused specifically on the Hispanic market, helping brands connect with Spanish-speaking and bilingual audiences and playing a key role in campaigns that resonated with this community. The other names are well-known in advertising history, but none are recognized for founding a firm devoted to Hispanic-targeted advertising: Don Draper is a fictional character, Wally Olins is a branding consultant who co-founded Wolff Olins, and Leo Burnett started a major agency but not with a primary focus on Hispanic marketing.

Recognizing pioneers who specialized in reaching Hispanic consumers shows how targeted marketing emerged in American advertising. Lionel Sosa built one of the first large agencies focused specifically on the Hispanic market, helping brands connect with Spanish-speaking and bilingual audiences and playing a key role in campaigns that resonated with this community. The other names are well-known in advertising history, but none are recognized for founding a firm devoted to Hispanic-targeted advertising: Don Draper is a fictional character, Wally Olins is a branding consultant who co-founded Wolff Olins, and Leo Burnett started a major agency but not with a primary focus on Hispanic marketing.